Kraft Heinz’s recent marketing campaign has ruffled some feathers after encouraging people to “send noods.”
Many mothers are angry, claiming the company “sexualized mac ‘n’ cheese” and was being “predatory” toward children on a now-deleted Instagram post.
Many critics decided to use hashtags and talking points associated with the QAnon mass delusion to attack the company over its pun.
A spokesperson for Kraft Heinz, Lynne Galia, revealed to BuzzFeed News in a statement how the social media campaign was inspired by National Noodle Day last week and “encouraged adults to send free noodles to loved ones to provide comfort and make them smile.”
Galia added how “the content will be removed from our channels.”
The company first announced its #SendNoods campaign with a video featuring former SNL actor, Vanessa Bayer.
In the video Bayer plays up the pun in the video, saying: “In these strange times, people are in need of extra comfort. That’s why it’s always a nice gesture to send noods,” she says.
“To be clear, I’m not advocating you send nudes to anyone. … Send noods, not nudes.”
But many did not find the bit humorous, saying it was wildly “inappropriate” as Kraft was a “family company.”
One user said: “This is not okay. Don’t you realize that a huge portion of the people who actually eat your mac n’ cheese are children?!” one commenter wrote. “Please delete this!! Unacceptable! Switching over to Annie’s organics.”
While another said: Kraft is marketing “in a way that grooms children into believing it’s OK and even FUNNY to ‘send noods.'”
Many other comments began to use the joke to expand upon fears about mass child trafficking happening in secret by the so-called deep state, an untrue commentary by those who follow the misleading QAnon.
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With a background in the creative and educational fields, Amelia Finefrock is freelance writer, singer-songwriter and nanny based in Chicago.
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