jessica simpson secures ownership of name and brand

Jessica Simpson Secures Ownership Of Name And Brand: ‘We CONFIDENTLY Claim Victory’

Jessica Simpson is back and this time, with her billion-dollar business.

“TODAY after 3 years of hearing ‘NO. IT’S IMPOSSIBLE. STAND DOWN. IT’S TOO HARD …’ I am truly humbled to reclaim 100% ownership of MY name and my brand,” the singer posted to Instagram.

“It was a long journey getting to this point. I was told no, that brand ownership was out of the question, that I was not relevant enough, and I would never have 100%. My mom @tinasimpsonofficial and I remained steadfast, patient, determined, brave, and STRONG. TODAY we can look back and say we BEAT ALL ODDS stacked against us. We withstood the battle and today we CONFIDENTLY claim victory! The entire Jessica Simpson Collection belongs to us!”

Initially, Simpson’s brand was founded in 2005 and features clothing, shoes, accessories and more.

It was revealed in October that Simpson and her mother owned 37% of the brand and had been negotiating with parent company Sequential Brands Group Inc., which filed for bankruptcy in August.

RELATED: Jessica Simpson Sends Off 2-Year-Old Birdie Mae To Preschool In Adorable Family Photo

Earlier this month, the star was blown away by her fan’s and followers’ responses to her most recent post about sobriety.

After the star shared an “unrecognizable” throwback photo of herself from four years ago to celebrate the anniversary of her sobriety, Simpson, was in tears over the response of the post according to a friend of the singer and businesswoman revealed.

“It was very real for her,” the friend states. “She spent half the day crying. It meant so much to her to hear from people, hear their stories and know that she helped even one person.”

RELATED: Jessica Simpson Praises Daughter Maxwell on Her 9th Birthday: ‘My Favorite Hands To Have And Hold Life Are Hers’

“She was reflecting. Jessica does not want to hide anything anymore. She is an open book. She wants people to show that if she can post a cute photo of her family at Halloween, she also wants to show that is not all life is,” the friend says. “She wants to share the truth.”

After four years of being sober, Simpson is simply in “such a better place.”

“She’s doing really well. She’s very present and she’s clear and clear-minded and her family is doing great,” the friend shares. “It’s not that she doesn’t face challenges but she’s learning how to be better equipped to deal with challenges and more accepting of things that have happened in her past.”

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