Kylie Jenner is getting heat for promoting her beauty brand on Instagram almost immediately after showing her support for Ukraine.
This past weekend, Kylie addressed the developing war between Russia and Ukraine with a message shared to her story.
“God protect the people of Ukraine,” she wrote, alongside a white heart emoji. “My thoughts and prayers are with you.”
But many were not pleased when they clicked through to find a promo post for Kylie Cosmetics’ new lip product following her sensitive post.
The clip featured her new lip shine lacquer along with the message: “My new @KylieCosmetics lip shine lacquers are here!”
And while it was posted two hours after her tribute to Ukraine, many thought it was in bad taste to promote her brand right after posting such sensitive content.
“All I’m gonna say is – look up the words ‘tone deaf’ for those of you who are defending someone who will never know you exist,” one user commented. While another user said “literally could have waited 24 hours.”
@browneyed_babyyy “Im so sad for Ukraine! ???? anyways my new lip shiners-“ #kyliejenner #wtf #ukraine ♬ original sound – material growl ????????
This is not the first time the star has received backlash when it comes to tragedy. She was also the source of disdain when 10 people were killed at her boyfriend Travis Scott‘s Astroworld Festival on Nov. 5, 2021.
The youngest victim was just 9 years old.
Kylie was in attendance in a VIP area of the festival and was the center of controversy when she posted videos of the concert to her Instagram story that clearly showed the flashing lights of an ambulance in the crowd.
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Both she and Travis have maintained that they were unaware of the severity of the crowd surge until after the performance. It was reported that Travis continued to perform for 37 minutes after the festival had been declared a mass casualty incident.
Immediately after the tragedy, both Kylie and Travis took a brief social media hiatus but eventually made their way back to Instagram over Christmas and New Year, with Kylie using her page to promote her products, as well as announce the birth of their son, Wolf. The two also share a daughter, Stormi, 4.
Travis and the company responsible for organizing Astroworld, Live Nation, currently face one massive lawsuit that combines almost 400 individually filed cases against the festival.
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