The 10-year-old starred in the back-to-school spot, titled “Today Is Someday,” where Monroe plays a 10-year-old version of her mom, Mariah.
The ad pays tribute to the Grammy winner’s “childhood, her songwriting, and her profound impact and influence on generations of young dreamers,” according to a company press release.
It also references the singer’s memoir, The Meaning of Mariah Carey, and her hit singles.
OshKosh B’gosh even revealed how Monroe’s outfit was styled in collaboration with Mariah and nods to the OshKosh jeans the star wore in the music video for her 1990 single “Someday.”
“Someday it’s going to be different,” Monroe said in the ad.
“The melodies that live in my head, someday they’ll live at the top of the charts. The songs in my heart will touch millions of hearts. Artist of the year, artist of the decade, artist of the millennium. But the meaning is in inspiring generations of little girls to hit their high note. How’s that for a daydream?”
The campaign also honors Muhammad Ali and Outkast.
“With ‘Today is Someday,’ OshKosh B’gosh spotlights notable trailblazers as children in a series of powerful vignettes celebrating their confidence and determination,” the press release continued.
“Viewers will hear inspiring inner monologues from Ali, Carey and Outkast as children, dressed in OshKosh B’gosh, encouraging the next generation to dream boldly about who they’ll become someday.”
Mariah shares Monroe with ex-husband Nick Cannon. They also share Monroe’s twin brother, Moroccan Cannon.
Carey addressed how Moroccan was bullied by a white supremacist last fall on Watch What Happens Live. She also shared how she has been reading portions of her book, The Meaning of Mariah Carey, to her own children so they can better understand her experiences in the world, as well as what racism is.
“Rocky just got bullied the other day by a white supremacist person that he thought was his friend,” Carey said. “It’s like, insane. So, this is the world we live in.”
“And the only reason I was aware so early on is that it became a subject of humiliation for me, as a child,” Carey revealed.
With a background in the creative and educational fields, Amelia Finefrock is freelance writer, singer-songwriter and nanny based in Chicago.
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