Photo of Toddler in Wheelchair Looking at Target Ad That Looks Like Him in ‘Awe’ Goes Viral

A two-year-old boy named Oliver is reminding us all about the power of inclusion. The boy’s mom, Demi Porter Garza-Pena, captured a photo of her son gazing up at an ad featured in their local Arizona Target store, Romper reports.

The clothing ad featured a young boy in a wheelchair, like Oliver, and it left him in “awe.” His mother recapped the powerful moment on Facebook in a post that eventually went viral.

viral: photo of toddler in wheelchair looking at target ad

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“Today Oliver stopped me dead in his tracks and turned back around to see this picture that he spotted!” Demi wrote on Facebook. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target.”

Little Boy Goes Viral After He’s Captured Starring at a Target Ad That Looks Like Him

She went on to say that it’s rare that Oliver is exposed to people in ads that look like him. Demi continued:

“Oliver sees kids every day, but he never gets to see kids like him. This was amazing! I am so happy that other kids that pass through here with their parents, will see this! There is a lot of focus on representing diversity, but representing people with disabilities is just as important!”

photo of toddler in wheelchair looking at target ad that looks like him in 'awe' goes viral | a two-year-old boy named oliver is reminding us all about the power of inclusion.

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Oliver’s photo even reached the family of the little boy featured in the ad. “This picture has me in tears!” commented the boy’s mother. 

The Target clothing line Cat and Jack, shown in the ad, features adaptive clothing for children in wheelchairs. Kudos to Target for making Oliver feel seen and for making our day.

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