7 Inclusive Beauty Brands We Love

The beauty industry has been notorious for its lack of diversity and inclusivity, historically catering to white, thin, cisgender women. Women of color, especially Black women, have shared how they’ve always struggled to find the right foundation shade to match the intricacies of their dark skin tones. 

Thankfully, brands are now feeling the pressure to prioritize diversity and inclusivity, creating products for everyone. We’ve made it our mission to seek out beauty companies that are championing diversity and acknowledging that beauty doesn’t come in a few select shades.

Here are our top inclusive beauty brands that we love and think you’ll love too!

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Top Beauty Brands That Celebrate Inclusivity

Fenty Beauty

In 2017, Rihanna changed the cosmetics game by launching Fenty Beauty. The inclusive line features a range of 40 shades of foundation, catering to all skin tones. The extensive foundation selection, along with the brand’s mission of inclusivity, pressured other brands to follow suit. “It was important that every woman felt included in this brand,” Rihanna shared with Time. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”

Jecca Blac

Founder Jessica Blackler set out to offer a safe space for all people to explore the world of cosmetics. The brand’s tagline is “makeup has no gender” and continues to champion inclusivity and diversity at every turn.

MFMG Cosmetics

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Makeup for Melanin Girls, MFMG, was created for women who are tired of being the last two shades in a collection. The variety of deeper skin tones on offer, along with powerful messages of inclusivity, sets this brand apart from the competition.

AJ Crimson

AJ Crimson created a line that celebrates people of all skin tones.”I wanted to create a product inclusive of all ethnicities, a product all women could find ownership in and believe in,” he shares on the brand’s website. “So often, makeup has been designed with a one-size-fits-all mentality, and with black women and women of color, my cosmetic line contains shade for women of every ethnic background and skin tone.”


Fluide Beauty offers cruelty-free makeup “for him, her, them, everyone.” By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ+ community.

Mented Cosmetics

Founders KJ Miller and Amanda E. Johnson launched their brand to celebrate diversity and to help all women find their perfect shades. “We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty,” the founders share on their website. “We know you’ll love being put first—because when it comes to beauty, no one deserves to be an afterthought.”

Make Up For Ever

Make Up For Ever was an absolute trailblazer in the industry, offering a line of 40 foundation shades since 2015. The brand’s emphasis on genderless makeup and gorgeous campaigns make it one of our favorite lines for empowering all types of beauty.

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