The beauty industry has been notorious for its lack of diversity and inclusivity, historically catering to white, thin, cisgender women. Women of color, especially Black women, have shared how they’ve always struggled to find the right foundation shade to match the intricacies of their dark skin tones.
Thankfully, brands are now feeling the pressure to prioritize diversity and inclusivity, creating products for everyone. We’ve made it our mission to seek out beauty companies that are championing diversity and acknowledging that beauty doesn’t come in a few select shades.
Here are our top inclusive beauty brands that we love and think you’ll love too!
YOU MAY ALSO LIKE: 7 Ambitious Eye Makeup Looks We’re Tempted to Try
Top Beauty Brands That Celebrate Inclusivity
In 2017, Rihanna changed the cosmetics game by launching Fenty Beauty. The inclusive line features a range of 40 shades of foundation, catering to all skin tones. The extensive foundation selection, along with the brand’s mission of inclusivity, pressured other brands to follow suit. “It was important that every woman felt included in this brand,” Rihanna shared with Time. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”
Founder Jessica Blackler set out to offer a safe space for all people to explore the world of cosmetics. The brand’s tagline is “makeup has no gender” and continues to champion inclusivity and diversity at every turn.
Makeup for Melanin Girls, MFMG, was created for women who are tired of being the last two shades in a collection. The variety of deeper skin tones on offer, along with powerful messages of inclusivity, sets this brand apart from the competition.
AJ Crimson created a line that celebrates people of all skin tones.”I wanted to create a product inclusive of all ethnicities, a product all women could find ownership in and believe in,” he shares on the brand’s website. “So often, makeup has been designed with a one-size-fits-all mentality, and with black women and women of color, my cosmetic line contains shade for women of every ethnic background and skin tone.”
Fluide Beauty offers cruelty-free makeup “for him, her, them, everyone.” By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ+ community.
Founders KJ Miller and Amanda E. Johnson launched their brand to celebrate diversity and to help all women find their perfect shades. “We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty,” the founders share on their website. “We know you’ll love being put first—because when it comes to beauty, no one deserves to be an afterthought.”
Make Up For Ever
Make Up For Ever was an absolute trailblazer in the industry, offering a line of 40 foundation shades since 2015. The brand’s emphasis on genderless makeup and gorgeous campaigns make it one of our favorite lines for empowering all types of beauty.
Katie Nave is a freelance writer, producer, and mama living in Brooklyn, New York. Driven by her passion for storytelling, she is always seeking opportunities to elevate people who are working to better the world around them.
Mamas Uncut is the place for moms online. We cover the latest news around motherhood and parenting, plus entertainment news as well – all with a mom-focused twist. Looking for parenting advice? We have plenty of it, all for moms, from moms. Our mission is focused solely on empowering moms and moms-to-be with the knowledge and answers they’re looking for. We don’t stop there though, we have expert advice on a range of topics, and all of our categories get updated multiple times a day, so if there’s one website for moms you need to bookmark, it’s Mamas Uncut. We cover it all, from the latest and trendiest baby names, in the US and all over the world, to advice for moms in the workplace, or mom to mom advice on balancing it all. Looking for an answer to a specific question you’ve have? Head over to our new answers section, where you can ask questions on a nearly endless amount of topics, and you’ll get answers fast – really fast. Mamas Uncut is more than just the place for moms, it’s the community of moms – all here to help, make friends, and more. Not sure where to start? Take a look at one of our key topic areas like Pregnancy or Relationships – if you’re looking for advice on a specific topic, there’s a pretty good chance that we’ve already written on it (a few times), or that it’s within our answers section. If you don’t have time to read the site every day, we also have a newsletter that you can control how often you want to receive – that way we send all of the must-see content for moms directly to your inbox – it’s that easy. So go ahead and take a look around, ask a question, or just keep reading, we’re glad you’re here.