Kanye West has been a walking headline these past few months and his announcement on Monday is only adding fuel to the fire. In a joint statement with Parlement Technologies, Ye has agreed in principle to acquire Parler – a social media platform heavily favored by conservatives.
The terms of the agreement, including the purchase amount, weren’t disclosed, but the deal is expected to be finalized by the fourth quarter of this year. As part of the agreement, Parlement Technologies – the parent company – will provide technical services, cloud support, and more.
This move comes just a week after Kanye West was banned from Twitter and Instagram after posting an anti-semitic tweet – suggesting he was going to go ‘death con 3 on JEWISH PEOPLE.’ It also comes as Parlement Technologies changes the structure of its business.
“This deal will change the world, and change the way the world thinks about free speech. Ye is making a groundbreaking move into the free speech media space and will never have to fear being removed from social media again,” said George Farmer, CEO of Parlement Technologies.
Farmer is married to Candace Owens – someone Kanye West has been linked to in recent weeks. The two were seen at Ye’s fashion show during Paris Fashion Week, both wearing the controversial ‘White Lives Matter’ shirts – one of the many headlines Ye has made recently.
“Parler needs Ye, in many ways, because Parler needs its brand to expand and Ye is very interested in expanding his social media presence,” said Farmer in an interview with Fox Business, adding that Kanye is proving he’s ‘one step ahead of the legacy media narrative.
Kanye West was motivated to purchase Parler after being banned from two of the biggest social media platforms – Twitter boasts roughly 240 million active users daily, while Instagram has nearly double that. For reference, the platform Kanye now owns has about 50,000 daily users.
“In a world where conservative opinions are considered to be controversial we have to make sure we have the right to freely express ourselves,” said Kanye West in the joint statement with Parlement Technologies. With his purchase, he can now speak freely without any limitations.
Kanye West Has a Lot on His Plate Right Now
Kanye West has seen his image take quite a few blows in recent weeks – and it’s not just the ‘White Lives Matter’ fiasco or the anti-semitic tweet. He has been ridding himself of anyone who appears to get in his way and is burning bridges at a rapid rate – to the point of no return.
Not long after he ended his partnership with GAP, Ye met with Adidas executives and caused quite the scene when he used a porn video to make a point during the meeting. When his anti-semitic tweet was posted, Adidas immediately put their partnership with Ye under review.
Even his ex-wife, Kim Kardashian, has spoken out against his recent behavior – she refuses to speak to him and only communicates with him via assistants. She calls his antics ‘disgusting’ and is no longer making an effort to get him to change his ways – as she has in the past.
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Now, Kanye West will have a new project in making his voice heard on his new platform, Parler. He’ll have an uphill battle to climb, especially with the amount of competition in the social media market today. That competition will only steepen if ElonMusk is awarded Twitter.
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