Mattel Launches the Most Diverse Line of Barbies Ever in Order to Better Reflect Today's World

Mattel Launches the Most Diverse Line of Barbies Ever in Order to Better Reflect Today’s World

Mattel has announced that their latest line of Barbie dolls will be the most diverse yet. 

According to the toy company, the world’s most famous doll will now better represent today’s world. 

Mattel Launches the Most Diverse Line of Barbies Ever in Order to Better Reflect Today's World
Credit: Mattel

“Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities,” Mattel shared on their website.

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The new Barbie Fashionistas line will feature 176 male and female dolls, with 35 skin tones,  nine different body types, and 94 hairstyles. The body types will include petite, curvy, and taller figures. 

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We walk the walk. ???? #barbie #barbiestyle⁠

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Ken will also be getting some new looks, some with a more narrow figure, while others will feature broad shoulders and even man-buns. 

The company will also introduce dolls with physical disabilities, including those with wheelchairs and prosthetic limbs, plus a doll with vitiligo. 

The line will also feature diverse fashions, from “casually cool to boho-bold.” Some dolls will have freckled skin, rainbow hair, or cornrows. 

The company also recently announced their decision to release a line of dolls without gender labels. The Creatable World Deluxe Character Kit comes with a set of clothing and accessories to customize the doll’s prefered look. 

At the time, Mattel shared that they “felt it was time to create a doll line free of labels” and that “toys are a reflection of culture.”

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Denim on denim on denim. ???? #barbie #barbiestyle⁠

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“Through research, we heard that kids don’t want their toys dictated by gender norms,” said Kim Culmone, senior vice president of Mattel fashion doll design. “This line allows all kids to express themselves freely which is why it resonates so strongly with them.”

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