If you’re a parent, you’ve probably watched Ryan’s World on YouTube whether you liked it or not. The star of the channel, Ryan Kaji, has a lot to like about his current gig, though as he tops Forbes’ list of Highest Paid YouTube Stars of 2020 for the third year in a row.
From June 1, 2019 to June 1, 2020, the nine-year-old YouTube sensation, earned a very impressive $29.5 million and 12.2 billion views on his videos.
Ryan began his YouTube channel in 2015 at the age of three and was best known at the time for videos that showed him unboxing toys. He now has toys, clothing and a Nickelodeon series called Ryan’s Mystery Playdate. This year, he even had his very own Macy’s Thanksgiving Day Parade float. The majority of his wealth comes from licensing, which Forbes notes extends to “more than 5,000 Ryan’s World products.” The brand has even created masks for sale during the pandemic.
Other famous YouTubers who topped the Forbes list were Dude Perfect, a group of five brothers Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones and Tyler Toney, who earned nearly $23 million and had 2.77 billion views on their videos. The brothers have fun playing Nerf guns and paintballs that they film for their channel.
Six-year-old Anastasia Radzinskaya earned $18.5 million last year with 39 billion views. Her colorful videos feature things like playing with legos and doing chores. You can also find her on TikTok (where she has 3 million followers, natch) and she will also launch a licensing program soon.
Another popular kids’ channel, Blippi, run by Stevin John, earned $17 million last year with 8.2 billion views. John launched the channel in 2014 and is known for his “brightly dressed, child-like character who educates through videos.” The star, like Kaji, also has a merchandise line.
Keep doing what you’re doing, Ryan! Way to go!
When I’m not hanging out with my three-year-old and husband in Brooklyn, I’m busy writing stories for Mamas Uncut and managing PR + Marketing for Magnolia Bakery, based in New York City. On weekends, you can usually find me at a local park or playground pushing my daughter on the swings, “researching” the best almond croissants in Park Slope or launching into impromptu family dance parties at home, the sidewalk or, every once in awhile, a restaurant bathroom. I’m still trying to master the whole parenting thing, but I have learned that copious amounts of coffee, humor and humility are involved on a daily basis.
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