The holiday sweet treat from British retail chain Marks and Spencer is similar to a Cronut and is decorated with Santa’s belt buckle. The company’s marketing campaign asked “Who wants a bite of Santa’s Yumnut”? and the internet had some hilarious reactions.
On Thursday, the company tweeted, “Who wants a bite of Santa’s Yumnut?” to its 599,000 followers. Since then the tweet has gone viral. The word “santa” even started trending on Twitter and users are changing their names to “Santa’s Yumnut”.
What is Santa’s Yumnut?
The company describes the sweet treat as having “delicious flaky pastry layers and a sweet Santa’s belt topping.”
Now, a Yum Yum is a long, rope-shaped fried dough glazed with icing. A Yumnut from Marks and Spencer is the hybrid of a Yum Yum and a doughnut, hence the name Yumnut. The Yumnuts are a hit product for Marks and Spencer, so making a holiday version certainly makes sense.
The Internet Reacts to Santa’s Yumnut
However, users are understandable reacting to the question about having a bite of “Santa’s Yumnut” from Marks and Spencer:
Questions are bubbling up about how the marketing team approved this name. Some users are asking “is nothing sacred?” and other users are getting into the spirit with their creative holiday themed reactions:
Even The Late Late Show’s James Corden got in on the action and tries to figure out what exactly happened in the marketing meeting when Marks and Spencer decided on the Santa’s Yumnut name.
Apparently, the retailer has a history of interesting names for their food products. They have a Valentine’s Day treat called “Love Sausage”, which is a heart shaped sausage wrapped in bacon, that has often sold out in their stores.
Whatever your reaction, the marketing strategy is working. Santa’s Yumnut is being talked about all over the internet and cutting through all of the election news of this week. And it’s driving people to get out to buy one of the viral holiday treats. YUM!